IBM Unica Training

(3) 3 Ratings

Course Schedule



Mon - Sat

07:30 PM - 10:00 PM ( IST )



Mon - Fri

11:00 AM - 02:00 PM ( IST )



Sat - Sun

05:30 AM - 06:30 AM ( IST )

Total Learners

767 Learners

LMS Access

365 days

Course duration

30 days


24/7 support

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The Instructor for this course is from one of the Big5 Companies in the world.

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Modes of Training

Corporate Training

Live, Classroom Or Self Paced Training

Online Classroom

Attend our Instructor Led Online Virtual Classroom

Self Paced Training

Comprehensive Recorded Videos by Experts to learn at your own pace

Course Features

Live Instructor-led Classes

This isn't canned learning. Its dynamic, its interactive, its effective

Expert Educators

Only the best or they're out. We are constantly evaluating our trainers

24&7 Support

We never sleep. Need something answered at 3 am? No Problem

Flexible Schedule

You don't learn as per our calendar. We work according to yours

☰ Details

Course Curriculum

Unica Campaign Basics

  • The Unica 8 Suite
  • Campaign Concepts and Terminology
  • Navigating Around the Unica Campaign Interface
  • Creating a Campaign.

Building a Campaign, Data Selection and Manipulation

  • Creating a Flowchart
  • The Select Process
  • Strategic Segments
  • Definition and Use
  • Associating Segments With Campaigns
  • The Merge Process
  • Building Queries With Unica Macros
  • Building Queries With User Variables
  • The Segment Process
  • The Sample Process
  • Running Flowcharts
  • Using Flowcharts Templates.

Building a Campaign, Data Refinement and Output

  • Configuring Queries Based on Derived Fields
  • The Snapshot Process
  • Table Mapping
  • The Audience Process
  • The Extract Process
  • Scheduling Flowcharts.

Response Tracking And Reporting

  • The Offer – Response Life Cycle
  • Response Categories 
  • Example Scenario: The Offer, Analysing Response History
  • Response Attribution and Flowchart Logs. 

Managing The Campaign Environment

  • Flowchart Logs
  • Offer Templates
  • Custom Offer Attributes and 
  • Sessions. 

More Campaign Objects And Processes

  • System administrationT
  • Technical support and 
  • integration with unica. 

Assigning Offers and Cell Management

  • The Offer - Response Cycle
  • Offer Assignment Flow
  • Treatments and Treatment Codes
  • Contact History Concepts
  • Assigning Offers
  • Outbound Triggers
  • Target Cell Spreadsheet.

Course Description

What are the Course Objectives of this Training?

  • In-depth understanding of the User Roles and Groups
  • Learn and use  Data Manipulation Processes, Stored Objects and Reports
  • Understand Offer Management, Campaign Management and Run Processes
  • You should execute a real-time project based on the comprehensive course curriculum
  • You will get to know the related jobs and job trends in the industry. 

Who should do ibm unica campaign certification training?

  • Anyone with general knowledge of database marketing can learn this course. People who learn this course can plan, design, execute, measure and analyze multi-wave, cross-channel and highly personalized marketing campaigns 

What are the Pre-requisites of this Course?

  • Learners should have general knowledge of database marketing. 


Do you have self paced training?

Yes, we offer self paced training

How do you provide training?

We offer three different modes of training. Instructor Led Live Training, Self Paced Training and Corporate Training

Do you offer any discounts?

Yes we offer discounts for group of 3 plus people.

Can I choose timings that suits my schedule?

Yes we are the only company where we work with students and offer flexible timings which fits your schedule

Who are the Instructors?

All our instructors are from MNC companies who have real time experience of more than 10 years.

Can I attend a demo session before joining?

Yes we offer a free demo session with the instructors. The trainer will answer all your queries and share the course agenda.

Course Reviews


This is Abhinav, I would like to share my experience with LTB. Good job done in terms of training, as all IBM Unica concepts were practically shown. Thanks for the hands on training which mattered a lot to us. Thanks to my trainer.


Hello, I am Chaitanya and i done IBM Unica course in LTB. Trainers are experienced and the classes are real time. I got real time experience from the Trainer in LTB. Thanks a lot.

Hari Prasad

This is Hari Prasad I did my IBM Unica course in LTB, the faculty was really good. i developed knowledge in my projects. the classes were interesting. trainers were very friendly thanks to LTB. It is a good place to learn and gain knowledge from a good trainee.